The AI Apprentice

Your board is betting millions on AI.
How many have built something with it?

A structured overnight experience where your leadership team builds a real business using AI agents — and pitches it the next morning.

90
Minute Kickoff
Thousands
Agent Messages
Multiple
Businesses Built
If you've never driven a car, how can you tell people what it feels like? Your leadership team can't make informed AI decisions from slide decks and vendor briefings. They need to experience it.
What It Is
Build It. Pitch It. Prove It.

Your leaders direct AI agents to build a real solution overnight and pitch it the following morning in a Dragons' Den format. No developers in the room.

Not a demo

Live & Functional

Everything built goes live — real websites, real products, real deployments. Not a sandbox exercise.

Not a hackathon

Leadership, Not Developers

Your senior team directs AI agents. There are zero developers in the room. Judgement, not coding.

Not a lecture

Your Team Does the Work

This is experiential. Teams give direction, AI does the building. Intuition develops through doing.

Not a simulation

Commercially Credible

Brand assets, pitch decks, competitor analysis, live e-commerce — all built before breakfast.

The Journey
How It Works

Six phases. One night. A permanent shift in how your team thinks about AI.

1
Afternoon

AI Agents — The Introduction

A practical briefing on what agents are and why they change everything. Hands-on, not theoretical.

2
Afternoon

The Challenge

Teams receive their brief. Deliberately beyond what conventional methods could achieve in the time.

3
Afternoon

The Toolkit

Pre-configured environments ready from minute one. Claude, GitLab, Vercel, image generation — zero friction.

4
Evening → Overnight

The Build

Coaching, then teams are set loose. You go to dinner. Your agents don't. They keep building while you sleep.

5
Morning

The Reaction

Teams reconvene and discover what their agents built overnight. The surprise is the point.

6
Morning

Enter the Den

Morning pitch. Judged on ambition, quality, and credibility. Just like the real thing.

Your Challenge
Three Ways to Play

Pick the scenario that will create the most impact for your team.

01

Rapid Build

Solve what the backlog won't

AI agents build a working tool overnight that addresses a real operational pain point — the kind that sits in a tech backlog for months because it never quite reaches the priority threshold.

02

Market Disruption

Build the startup that could eat your lunch

Teams launch a business that competes directly with yours. Experience how fragile competitive position becomes when AI removes barriers to entry. Brand, product, website, pitch deck — all live by morning.

03

Your Challenge

Tailored to your strategic priorities

We design a bespoke challenge around your industry context, team composition, and the strategic questions your leadership team needs to answer. Your problem. AI-built solutions. Real insight.

The Evidence
What Actually Happens

From a recent C-suite accelerator event.

547
Messages in 90-min kickoff
1,206
Messages after wrap-up
1,156
Messages during dinner
1,257
Messages overnight
The next morning, a team leader opened a URL on their phone. They browsed 8 products with descriptions and pricing, added one to a cart, and reached a checkout page. None of it existed 14 hours earlier. No developers were involved. The agent had also — unprompted — restructured pricing at 11pm, researched a competitor at 1:30am, and added a referral page at 3:45am.
Outcomes
What Your Team Takes Back

The cheapest way to pressure-test your AI strategy before committing seven figures.

AI Literacy Grounded in Experience

Your leaders develop a working intuition for what AI can and cannot do. Not from a briefing — from something they built themselves.

Operating Model Instinct

A visceral understanding of what small teams with the right tools can now achieve. The conversation about structure and investment changes permanently.

Commercial Judgement

Your team discovers where AI creates genuine leverage in your business — and where the hype outpaces the reality.

Confidence, Not Fear

This isn't a threatening message about replacement. It's an empowering experience that leaves leaders excited about what their teams can do next.

Format & Delivery
Two Ways to Run It

We handle everything — infrastructure, facilitation, tooling, and orchestration. You provide a venue and your team.

The Sprint

1 Full Day
  • Full-day programme for up to 20 participants
  • Challenge briefing, build session, and pitch
  • Sprint Reply facilitation throughout
  • ~6 hours of agent runtime
  • Post-event summary, insights report & outputs archive

Ready to Build?

Pick a date. We'll handle the rest.